Dental WEALTH Builder
IMPORTANT NOTE: PLEASE READ THIS
Dental WEALTH Builder promotes postgraduate learning to continue to improve the level of skill and education of Dental Practitioners and Team members, in order to improve and maintain the standards of care afforded to patients.
Dental WEALTH Builder and all associated companies/parts are cognisant of current GDC Guidelines and the requirement that a patient’s interests are paramount. The resources provided by Dental WEALTH Builder will encourage you to give the best and most appropriate advice to your patients, to ensure the health of their mouths, teeth and smile.
Dental WEALTH Builder sets out to teach dentists not only certain aspects of clinical dentistry but also how to appropriately manage their business and finances, since this too is an important aspect of a running a dental practice.
All advice on sales, marketing and practice growth recognises the need to act with integrity and honesty towards your patients at all times. Dental WEALTH Builder does not advocate or encourage dentists to pressurize or otherwise seek to influence patients to accept unnecessary or unwanted treatment. All advice and literature provided to your patients (in any type of format, electronic or otherwise) should comply with ethical standards. No attempts should be made by dentists to attract patients to their practices by misleading marketing techniques.
Certain ideas have been taken from other industries to illustrate marketing concepts. Any practitioner who wishes to use these techniques and concepts must do so in a way that is appropriate and adheres to current GDC guidelines.
The terms “sales” or “selling” or “sales process” are used only in the context of securing payment for appropriate and necessary advice and treatment, provided after careful evaluation, diagnosis and planning of treatment which is in the patient’s best interests, in accordance with a dental practitioner’s professional obligations.
The terms “Customer Service” and “Customer Satisfaction” denote the provision of exceptional patient care and the provision of a high standard of dentistry, with a view to establishing a solid professional relationship and delivering or exceeding expected treatment outcomes.